Post By: “ZAAR Blogger”

The Importance of Testimonials in Crowdfunding

As the name would suggest, successful crowdfunding depends on one thing: the crowd. Persuading your ‘crowd’ – or the target audience for your product, cause or idea, in other words – to donate their cash towards your crowdfunding campaign is key if you are to hit your funding goal. How you present your idea to your crowd is thereby ofread more

Part 2: The Sectors Most Commonly Associated with Crowdfunding

Crowdfunding has grown into one of the most popular forms of alternative finance in the world – and for good reason. Offering not only a means of raising funds but also a way to engage directly with a project’s target audience and garner valuable feedback, crowdfunding has attracted ideas and causes across a variety of diverse sectors. Continuing our seriesread more

Planning for Crowdfunding Success: The Pre-Launch

Learn why the pre-launch phase in crowdfunding is as important as the campaign itself. It’s easy to see why crowdfunding is fast becoming one of the world’s most popular forms of alternative finance. While sidestepping the risks and difficulties associated with traditional funding methods such as bank loans, crowdfunding also immediately presents a cause, idea or project to its intendedread more

The Importance of Building Your Audience Before Crowdfunding

For any project, start-up or idea, building an interested audience of supporters – and potentially future customers – is as important in crowdfunding as in any business venture. As with all essential steps to growing a business, however, building an audience early is anything but easy or straightforward but, in the long run, it may make all the difference. Theread more

Part 1: The Sectors Most Commonly Associated with Crowdfunding

Today, crowdfunding is a globally-popular means of fundraising for a project or start-up, offering an alternative to the more traditional funding channels such as bank loans or angel investors. By appealing directly to the intended audience of the project or idea, crowdfunding works by receiving many small donations from interested backers with the aim of reaching a target amount. Crowdfunding’sread more

What Questions Should You Ask Yourself Before Crowdfunding?

Don’t let the name ‘crowdfunding’ fool you – there’s more to it than simply raising funds alone. Long before you have launched your campaign, you must also consider if your project or idea is worth the long-term effort of fundraising and can ultimately be a success. When planning your crowdfunding campaign you have the ideal opportunity to perform a backgroundread more

Crowdfunding and the Arts: The Perfect Partnership

From planning a campaign to reaching the funding goal, it’s fair to say that crowdfunding is something of an art form. With an increasing number of artists turning to crowdfunding to help turn their ideas into reality, however, the partnership between art and crowdfunding is now taking on a new dynamic. As crowdfunding has gained popularity as an alternative methodread more

Donation vs. Rewards-Based Crowdfunding Campaigns: Which is right for you?

In recent history, crowdfunding has taken off as one of the most credible sources of alternative finance for start-ups, fledgling ideas or charitable causes the world over. Instead of the more traditional forms of finance like loans, venture capital and angel investing, crowdfunding depends solely on funding received from ordinary people in the community. The most popular forms of crowdfundingread more