Crowdfunding 101 – What is it and how can it help you?

We go back to basics on this hugely popular form of alternative finance Crowdfunding. You may have already heard of this alternative financing method – a phenomenon that has already caught the world’s imagination by taking new ideas, projects and causes and placing their success directly into the hands of their fans and supporters. But what is it all about?read more

year 2020 zaar crowdfunding

ZAAR on the Up and Up in 2020

How crowdfunding in Malta thrived through one of the toughest years of our generation 2020: the year that will go down in history as the year of the COVID-19 pandemic, with all the uncertainty and challenges that it brought with it. Practically everyone felt the pinch somehow, including those in the world of crowdfunding. Here’s how ZAAR Crowdfunding helped toread more

Essential Steps for Making a Crowdfunding Video

When it comes to finding that first capital needed to kick-start a project, crowdfunding has been shown to be one of the best ways of raising it. As the name suggests, crowdfunding relies on backers from a project’s ‘crowd’ or audience putting their money behind it. And when it comes to inspiring as many backers as possible, campaigns that includeread more

How to Interact with your Crowdfunding Supporters

When it comes to financing your next project or entrepreneurial idea, crowdfunding offers a novel, flexible way to get it – not to mention also intercepting a vast community of potential customers willing to support your idea en route. Successfully achieving both funding and an audience depends – in the crowdfunding world at least – almost solely upon your abilityread more

Create a Buzz Around Your Crowdfunding Campaign Before Launching it

It is easy to assume that your crowdfunding opportunity lies solely within the time of your campaign’s launch and its closing date. But don’t be fooled – limiting yourself to promoting your cause just within the campaign’s set period could well mean that you won’t hit your funding goal in time. In fact, crowdfunding success depends on how effectively youread more

Email Strategy: Turning Your Contacts into Supporters

The art of successful crowdfunding involves attracting as many viewers as you can towards your campaign – and then inspiring them to stay long enough to become a supporter and contributor. Of course, not all who view your campaign will back it. The key is to boost your viewers-to-backers conversion rate, regularly and effectively, until your campaign is fully more

Highly Successful Crowdfunding Ideas

In the world of alternative finance, crowdfunding remains popular. Bypassing more traditional finance channels such as bank loans or angel investors, crowdfunding offers projects, start-ups, new product ideas or charitable causes the chance to raise much-needed funds via its target audience. Crowdfunding works by backers – or the ‘crowd’ – contributing small amounts towards a campaign to collectively help itread more

The Best Time to Launch your Crowdfunding Campaign

In the world of crowdfunding, there is one universal truth: the success rate of any crowdfunding campaign tends to be proportionate to how much planning has gone into it. Long before you hit the launch button on your crowdfunding campaign, its crucial to its success that you put in the time, resources and hard work to plan, structure and prepareread more