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Rewards – An Essential Boost to Your Crowdfunding Campaign

A successful crowdfunding campaign is one that encourages its supporters to become involved with the cause, and keeps them engaged once it is finished. A very effective way of doing this is to offer them a reward relevant to the campaign, in exchange for their contribution. Whilst your backers will feel more valued and appreciated when their support is recognisedread more

How to Attract Backers to your Crowdfunding Campaign

Every backer you interest in your campaign brings you a step closer to success It’s tempting to assume that crowdfunding simply involves creating a campaign on an online platform and waiting for the funds to start rolling in. Whilst you may still receive a little support using this method, it’s unlikely that your campaign will even get close to hitting,read more

Malta’s first crowd-funding platform raises €90,000

In just over a year, Malta’s first crowd-funding platform Zaar has managed to raise more than €90,000 for 32 different projects by sourcing contributions from members of the public. “We’ve had a 63 per cent success rate, meaning that nearly two-thirds of the closed projects were successful in reaching their target. This is well above the industry standard worldwide,” Zaarread more

Is investment-based crowdfunding the way forward for Maltese business?

Last January, Zaar, Malta’s only local crowdfunding platform, held a workshop at the Malta Financial Services Authority exploring the potential introduction of investment-based crowdfunding in Malta, in addition to reward and donation based crowdfunding models that already exist, following the release of a discussion paper on the topic. Sarah Micallef speaks to Zaar manager Matthew Caruana and Grant Thornton directorread more

Malta’s First Crowdfunding Platform

Whether community, cultural, entrepreneurial or otherwise, zaar.com.mt has become a valuable platform that connects projects and ideas with much-needed finances through crowdfunding. ZAAR – Malta’s first crowdfunding platform is an online platform founded on the premise that big ideas can go far, and helps projects to get off the ground thanks to the financial support of backers who believe thatread more

Connecting Crowdfunding and CSR

Ever since crowdfunding first came into its own after the turn of the millennium, it has become a primary early financing tool that has bridged the gap for entrepreneurs between informal family loans and major bank investment. Used for all types of projects from start-up businesses to social causes, reward-based crowdfunding relies on the project’s target audience becoming its backers,read more

The Trademarks of a Successful Crowdfunding Campaign

The campaigns that succeed appear to follow a formula: here’s how you can work the formula for your campaign too. There’s a variety of reasons that a crowdfunding campaign could succeed – or fail. From how you promote it to selecting your funding target, most campaigns that achieve or even exceed their goals appear to all have done so usingread more

The Simshar DVD: A PR Success Story

We often talk about how intrinsic the link between successful crowdfunding and good PR is – and here’s proof. Here at Zaar.com.mt, we recently provided the platform for the Simshar team to raise funds to produce and sell the DVD of their award-winning 2014 film. The project went brilliantly, and the team exceeded their target and raised over €4,600. “Partread more