Cateogry: “Blog”

Promotion: The Most Important Ingredient in your Crowdfunding Journey

Used by everyone from budding entrepreneurs to major corporations, crowdfunding has fast become one of the world’s favourite sources of alternative financing. Offering not just money but also a greater connection with an idea or product’s target audience, crowdfunding is more than worth it – but as with all things successful, you only get out of it what you putread more

Why your Crowdfunding Campaign should have a Facebook Page and Group

In today’s digital age, practically everyone is on social media – and, consequently, most brands, stores and causes have an online presence in order to fully engage with them. It makes sense then, that your crowdfunding campaign should also have its own dedicated space on social media, where it can start (and crucially, maintain) a dialogue with its target audienceread more

The Most Successful Campaigns on the ZAAR Platform

Crowdfunding continues to gain momentum as one of the world’s favourite forms of alternative finance, with start-ups, creative ventures and charitable causes reaching their funding goals through appealing to their unique crowds. As ZAAR Crowdfunding celebrates its fourth year of operation, we look back on some of the most noteworthy campaigns that have used the platform to find success, fromread more

Crowdfunding – A tool to promote innovation

Innovation is often described as a new idea that can solve new or existing problems. One thing is certain: whatever the innovation is, it has to be both original and to serve a practical purpose, either by solving a problem or by fulfilling a need that has not yet been addressed. Since innovative ideas are, by nature, unfamiliar, they areread more

Crowdfunding Psychology: Why Should the Crowd Back your Project?

The clue is in the title: crowdfunding relies upon persuading your crowd to part with their hard-earned money in support of your project. Although in rewards-based crowdfunding they may be incentivised to donate by the promise of an attractive reward of some kind, the process still relies on your ability to persuade them to contribute. Asking yourself why your potentialread more

Your Unsuccessful Crowdfunding Campaign: Failure or Lesson Learnt?

Winston Churchill famously once said, ‘Success is not final, failure is not fatal: it is the courage to continue that counts.’ His wise words are applicable to many areas of life, but none more so than to the world of crowdfunding. You have a great idea and launch a crowdfunding campaign to help it become a reality. But, unfortunately, itread more

Crowdfunding – What are Stretch Goals?

Put simply, crowdfunding involves setting a funding goal and persuading your project’s target audience to contribute money in order to reach it. But have you heard of stretch goals? Stretch goals create an extra funding target beyond your campaign’s original funding goal, to give the project an added boost. Like the sound of that? Well, here’s how you can useread more

Sending Project Updates

It’s super important to send project updates to your backers. Here’s why. By its nature, crowdfunding relies upon inspiring the interest of a project’s target audience and persuading them to financially support it. How well you engage and communicate with your crowd before, during and after your crowdfunding campaign could thereby make all the difference to its success. Project updatesread more