Cateogry: “Blog”

The Importance of Building Your Audience Before Crowdfunding

For any project, start-up or idea, building an interested audience of supporters – and potentially future customers – is as important in crowdfunding as in any business venture. As with all essential steps to growing a business, however, building an audience early is anything but easy or straightforward but, in the long run, it may make all the difference. Theread more

Part 1: The Sectors Most Commonly Associated with Crowdfunding

Today, crowdfunding is a globally-popular means of fundraising for a project or start-up, offering an alternative to the more traditional funding channels such as bank loans or angel investors. By appealing directly to the intended audience of the project or idea, crowdfunding works by receiving many small donations from interested backers with the aim of reaching a target amount. Crowdfunding’sread more

What Questions Should You Ask Yourself Before Crowdfunding?

Don’t let the name ‘crowdfunding’ fool you – there’s more to it than simply raising funds alone. Long before you have launched your campaign, you must also consider if your project or idea is worth the long-term effort of fundraising and can ultimately be a success. When planning your crowdfunding campaign you have the ideal opportunity to perform a backgroundread more

Crowdfunding and the Arts: The Perfect Partnership

From planning a campaign to reaching the funding goal, it’s fair to say that crowdfunding is something of an art form. With an increasing number of artists turning to crowdfunding to help turn their ideas into reality, however, the partnership between art and crowdfunding is now taking on a new dynamic. As crowdfunding has gained popularity as an alternative methodread more

Donation vs. Rewards-Based Crowdfunding Campaigns: Which is right for you?

In recent history, crowdfunding has taken off as one of the most credible sources of alternative finance for start-ups, fledgling ideas or charitable causes the world over. Instead of the more traditional forms of finance like loans, venture capital and angel investing, crowdfunding depends solely on funding received from ordinary people in the community. The most popular forms of crowdfundingread more

Using Crowdfunding for Idea Validation

First and foremost, crowdfunding is an alternative way to raise funds to support or start-up a cause, project, or product. Beyond this ultimate goal of gaining capital, however, crowdfunding also provides campaigners with the unique opportunity to gauge if there is interest and demand for their new project or idea. A crowdfunding campaign can act as the sample test toread more

The Importance of your Project Story in Crowdfunding

Why creating a compelling project story is essential for successful crowdfunding!!? Successful crowdfunding depends on building up an interested audience for your project in a short period of time and persuading them to support it. This audience must identify with your cause in order to fund it, so appealing to their emotions and personal experiences is a sure-fire way toread more

Crowdfunding Tools? #Instagram

Why Instagram is an important yet overlooked social media tool for your crowdfunding campaign Since crowdfunding success depends almost entirely on building up your pool of potential backers, promoting your campaign via social media is a very smart move. Today, the digital world is a crowdfunder’s marketing paradise, in which your target audience is literally just a few clicks awayread more