Cateogry: “Blog”

Rewards – An Essential Boost to Your Crowdfunding Campaign

A successful crowdfunding campaign is one that encourages its supporters to become involved with the cause, and keeps them engaged once it is finished. A very effective way of doing this is to offer them a reward relevant to the campaign, in exchange for their contribution. Whilst your backers will feel more valued and appreciated when their support is recognisedread more

How to Attract Backers to your Crowdfunding Campaign

Every backer you interest in your campaign brings you a step closer to success It’s tempting to assume that crowdfunding simply involves creating a campaign on an online platform and waiting for the funds to start rolling in. Whilst you may still receive a little support using this method, it’s unlikely that your campaign will even get close to hitting,read more

Connecting Crowdfunding and CSR

Ever since crowdfunding first came into its own after the turn of the millennium, it has become a primary early financing tool that has bridged the gap for entrepreneurs between informal family loans and major bank investment. Used for all types of projects from start-up businesses to social causes, reward-based crowdfunding relies on the project’s target audience becoming its backers,read more

The Trademarks of a Successful Crowdfunding Campaign

The campaigns that succeed appear to follow a formula: here’s how you can work the formula for your campaign too. There’s a variety of reasons that a crowdfunding campaign could succeed – or fail. From how you promote it to selecting your funding target, most campaigns that achieve or even exceed their goals appear to all have done so usingread more

The Simshar DVD: A PR Success Story

We often talk about how intrinsic the link between successful crowdfunding and good PR is – and here’s proof. Here at Zaar.com.mt, we recently provided the platform for the Simshar team to raise funds to produce and sell the DVD of their award-winning 2014 film. The project went brilliantly, and the team exceeded their target and raised over €4,600. “Partread more

Holly Jolly Crowdfunded Christmas!

The weather outside may be frightful, but indoors and tucked up in front of your computer Christmas cheer is coming at your from across the internet – and you can even crowdfund it! Although the festive season is pretty jam-packed when it comes to fundraising (and statistics show that campaigns actually do better at other times of the year whenread more

Crowdfunding Research Projects

Finding the funds for research through traditional channels is becoming increasingly difficult – which is why many researchers are turning to crowdfunding. Most universities finance their research projects in conjunction with funding from the government, from agencies or from philanthropists (sometimes called Angel Investors). However, securing these resources isn’t always possible, and may prove particularly difficult to obtain in theread more

Three Ways To Help Your Small Business Survive

A small business functions in exactly the same way a big business does… The only difference is that the resources are much more limited. This should never be seen as a disadvantage, though, as there are various ways a small business can not only survive but also thrive here in Malta – and perhaps even beyond! Crowdfunding: As Malta andread more