Cateogry: “Blog”

Crowdfunding at Christmas

Creating a crowdfunding campaign destined for success is as much about good timing, as anything else. You may have created the perfect campaign for your project, with clear content, an introductory video, inviting images and tempting rewards, but if you launch at the wrong time for your audience, then it will all be for nothing. This is the difficulty feltread more

The Five Most Common Crowdfunding Mistakes

When planning a crowdfunding campaign, it makes sense to reference and follow the methods of other already successful campaigns. It may be equally useful to note the mistakes made by others, especially those typical of failing campaigns. Here’s the five most common mistakes that you should avoid when creating your crowdfunding campaign. Setting an Unrealistic Funding Goal The ideal resultread more

Crowdfunding + Social Media

Work your social network to showcase your campaign You’ve written clear and informative content, made an introductory video, offered rewards and added your crowdfunding campaign to an online platform such as ZAAR. It’s easy to assume that your work is now done, and all you need do is sit back and watch the funding roll in. Make this critical errorread more

Showcase Your Project – The Benefits of Having a Campaign Video

They say that a picture speaks a thousand words, and when it comes to your crowdfunding campaign on ZAAR, this adage is never truer. To take the concept to the next level, however, adding interesting audio-visuals to your campaign via an introductory video could be the difference between simply reaching your funding target, and exceeding it beyond all expectations. Whyread more

Rewards – An Essential Boost to Your Crowdfunding Campaign

A successful crowdfunding campaign is one that encourages its supporters to become involved with the cause, and keeps them engaged once it is finished. A very effective way of doing this is to offer them a reward relevant to the campaign, in exchange for their contribution. Whilst your backers will feel more valued and appreciated when their support is recognisedread more

How to Attract Backers to your Crowdfunding Campaign

Every backer you interest in your campaign brings you a step closer to success It’s tempting to assume that crowdfunding simply involves creating a campaign on an online platform and waiting for the funds to start rolling in. Whilst you may still receive a little support using this method, it’s unlikely that your campaign will even get close to hitting,read more

Connecting Crowdfunding and CSR

Ever since crowdfunding first came into its own after the turn of the millennium, it has become a primary early financing tool that has bridged the gap for entrepreneurs between informal family loans and major bank investment. Used for all types of projects from start-up businesses to social causes, reward-based crowdfunding relies on the project’s target audience becoming its backers,read more

The Trademarks of a Successful Crowdfunding Campaign

The campaigns that succeed appear to follow a formula: here’s how you can work the formula for your campaign too. There’s a variety of reasons that a crowdfunding campaign could succeed – or fail. From how you promote it to selecting your funding target, most campaigns that achieve or even exceed their goals appear to all have done so usingread more